One of the most important parts of running your website is to use Google Analytics to analyze how people use your website so you can create the best user experience (UX) possible. Ideally, any given action your website’s visitors want to perform should never have more than five steps required. You can also review the links on your site and use more keywords in order to improve your Search Engine Optimization (SEO). Better SEO practices result in higher ranking within Google results.

Key Takeaways:

  • Google Analytics is an essential tool for monitoring how any company’s website is functioning.
  • Make sure the website reflects your brand, and functions in a modern and up to date way.
  • Experts suggest that no action on the website take more than five clicks to accomplish.

“Metrics should be tracked regularly since they’re critical when launching new marketing efforts.”

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