SEJ, or Search Engine Journal, is an organization that can help ensure your company is mapped high and gets noticed when an individual initiates an internet service. Mapping involves many key factors, some of which include high quality photos of the interior and exterior of your business, services offered or products (be sure to include what makes you unique), helpful marketing such as directions, reservations, shop now, etc., directions and embedded map title, internal linking and load speed. If you address these and other factors on your website, you will get more noticed on your website.
- It is essential to make the most of location pages, including the pertinent address/contact information as well photos covering both inside and out.
- Focus on a good description of the location so as to make it unique, highlight the key points, and make it really stand out over other locations.
- Make it easy to get to your location by providing maps and directions.
“Ranking in the map pack has many factors, but one of the most important ones is having a killer location landing page.”