Contractors, much like small business owners, have to proactively manage their own marketing and sales in order to find their next job. This starts with creating a memorable brand, complete with a logo by a professional designer, if possible. Another crucial step is creating a website and using Search Engine Optimization (SEO) to make sure people can find it. You can also use forums and social media to answer questions and write content in order to cultivate a reputation as an expert in your particular field
- To market oneself as a contractor online, one must have the confidence to openly display one’s talent, preen a bit.
- Offer comments, blogs, tips, use social forums and social platforms to get your name out as a professional in the know in your field.
- Develop your online presence with a great website that hosts your resume, service portfolio and contact information.
“Marketing for contractors is absolutely essential, and in the digital world, it requires a variety of approaches and tactics to ensure success.”