When starting a new business today, you need a website. But it’s important to understand the difference between a website and a brand. Consistency is key to a brand’s definition, to the point where customers can identify the brand just by looking at a something, whether it be a webpage, store or post. Consistency in turn leads to trust. Customers not only trust their favorite brands, they have feelings for them. A good brand also should have a clear message and be differentiated from other brands. Ultimately, a brand has its own personality and can generate a great deal of loyalty from consumers. This is something a website alone can’t do.
- In the past, about 10-20 years ago, if one wanted to build a business from scratch it can be easily done if he has money to spend.
- Right now for one to build a brand and make the business profitable one asset that the business must possess is a website.
- In running a business one has to be consistent but this is not an easy thing to do in the daily running of a business.
“But even though it may seem simple, just because you have a website, doesn’t mean you have a brand.”