Finding success in whatever you choose to pursue can be difficult and knowing where to start is the hardest part. Thankfully, in Sonia Gregory’s new blog post she outlines the statistics center on company branding, explains what the word brand really encompasses and offers 11 easy steps on how to build that brand from scratch. By determining an audience, creating a meaningful and livable mission statement and providing a personalized experience, your brand has the best chance of success.

Key Takeaways:

  • When Nielson did a survey on brands that people love, they found out that 59 percent of consumers prefer brands that they are familiar with when making purchases.
  • It is hard for small businesses to compete in the market place because they are competing with big brands that have faithful customers and unlimited marketing budgets.
  • Many people think that when they have a good logo and do an advertisement they are building a brand but it goes much more than that.

“Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns.”

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