People have a lot of reasons why they would want to redesign their websites and these include to make it more mobile responsive, to make it align with the current branding of the company, or because one is moving to a new content management system (CMS). But of all these reasons, one reason that should be uppermost and the most important in the minds of the one doing the redesign is because they want to use the website to improve their results and make it generate more leads. It is suggested that one should consider upgrading a site if it falls short of generating leads. But one warning that the author gives is that redesigning a website is not a joking matter because it requires a lot of planning in the process. Therefore to help simplify matters, the author has listed about ten steps that should be followed for anyone that wants to redesign their website. The first step to doing the redesign is that one should benchmark his current metrics. The current performance metrics should be documented and metrics like bounce rate, time on site, and number of visitors should be well understood and analyzed. Google analytics is a tool that can help one to do this if one cannot do it on his own. Other tips are included in the blog.
- Before upgrading your online site, in order to better generate leads, you’ll want to review your current metric benchmarks.
- For example, you’ll want to assess how many visitors are regularly accessing and using your site.
- Other important data to assess includes the amount of time each unique visitor generally stays on your site as well as the bounce rate.
“If your current site is falling short in terms of lead generation, you should probably consider upgrading.”