Content marketing has become ubiquitous for businesses of all types and sizes, with about four million blog posts being sent out every day. This is unsurprising, given that businesses that blog can get more than two thirds more leads. However, the content marketing world is professionalizing and getting more competitive, and ad hoc content marketing is going to grow less effective compared to more professional and effective content created by groups like StockHead and MoneyControl. Sites like these are able to produce useful content on a consistent basis.

Key Takeaways:

  • Be sure to deliver high quality content on a consistent basis.
  • Since finance is a broad niche, figure out who exactly is your target audience within that niche.
  • To boost your search engine rankings and visibility, find ways to contribute to other high quality websites.

“More than 4 million blog posts go live on the internet every day, with niches ranging from general health and technology to risible cat facts.”

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