There are lots of Search Engine Optimization (SEO) tools you can use to help stay on top of a rapidly-evolving SEO world. Google Analytics is one of the most critical free SEO tools. It provides you with excellent insight into things like how many people visit your page, where those people are and how they got there. Answer The Public is another great tool, and shows you what kinds of questions people are asking about a keyword.

Key Takeaways:

  • Google Analytics is a critical tool that every digital marketer involved in SEO should utilize.
  • MozBar is a great page analysis tool when you need to do research on the fly.
  • Woorank is a website analysis tool that gives you with a checklist to help you improve your SEO. It generates an SEO score for your site and an actionable “Marketing Checklist”.

“New trends (e.g., the rise of voice search, the AI revolution) mean that if you want to stay afloat today, you need to up your SEO game.”

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