When searching for information, users ultimately want to see that the answers and content they are viewing is the most recent and up to date information available. This fact alone makes removing the older content form your website a positive practice. The Search Engine journal has provided a multi-step instructional initiative to assist in auditing your current content, evaluate the quality of your content and how to handle the content you’d like to keep as well as ideas on how to archive but still utilize content you should be removing from public view.
- Old content has the ability to drag down the overall authority of a website and people need to decide whether to remove them or improve them.
- The mission that Google has entrusted itself with since inception is to organize the information that belongs to the world and make it accessible universally and useful.
- At the start, people believed that content is king and they started creating a lot of content with that mindset. But these days most content is redundant.
“Making the right decisions during this process can bring great rewards, in terms of traffic, organic search visibility (rankings, featured snippets, etc.), links, conversions, and engagement.”