When beginning an online marketing campaign, it’s important to generate a campaign that gets your target customers involved and engaged. It does no good to have lots of traffic if none of that traffic generates any income. Instead, focus on having conversations based on the information you have about your client base. Build a framework to tailor your content to the interests of your highest revenue generating customers. Be more concerned with quality instead of quantity and don’t be afraid to give the campaign some time.
- Use your analytics to discover what kind of content has so far led your browsers to convert to buyers.
- With this data you can focus on in which group of customers are most affecting your bottom line.
- Meaningful conversions can come in the shape of sales, but they can also arise from newsletter subscriptions or downloads, for example.
“Robbins shared a framework for creating a long-term content strategy that focuses on acquisition instead of eyeballs.”