Long-tail keywords are keyword phrases that have more words within them than the typical optimized search phrases. For instance, instead of someone searching for “gym bag” they may search for: “gym bag for men”, “small gym bag”, or “large gym bag”. These make the phrases much more specific, and a bit longer, hence them being labeled as “long-tailed keywords”. Since 70% of all searches are considered long-tail keywords, it is no wonder why more and more SEO-based marketers are looking to introduce them to their marketing strategies.
- Many professionals who are tasked with handling the SEO strategy of their company will usually be evaluating keywords to understand which ones to focus on.
- Although many professionals believe or think that long tail keywords can be understood to mean the number of words that are used in a search query, this is wrong.
- Search volumes are usually a lot lower on Google because when people are searching the words they type into Google are specific and tailored to what they are searching.
“The origins of the name can be attributed to the search demand graph below. As you can see from the illustration, the extremely long tail of the search demand graph represents these highly-focused search queries and thus came the origins of the long-tail keyword name.”