A business website should be seen not just as a place to list services and contact info, but also as a means of expressing your company’s identity and brand aesthetic. The Forbes Communication Council has identified seven vital aspects of a well-designed site. These include basics such as ensuring ease of navigation and providing good content. Less well-known features include passing “The Four-Second Test,” a method of gauging a site’s impact in this era of short attention spans.
- Companies should realize that for them to attract and draw in customers, they have to realize that each interaction with the customer reflects upon their brand.
- A website is not just a place where a company lists its products and services but it also includes the company’s ethos, operation style and brand aesthetics.
- Companies should use their websites to send a cohesive message to the customer because their website is their lead salesperson and is a critical component of marketing.
“Making sure your website design accurately represents your company and brand is absolutely critical in maintaining a smooth cohesion between what the customer sees, what they then expect and what your company actually delivers.”