Online shopping is quickly becoming the preference among most American consumers, and companies are struggling to find ways to still bring adequate amounts of traffic to their physical locations. One way to go about doing this is to offer in-store coupons to those who visit your website. By providing a pop-up window with an available coupon in their area, there is a higher chance that they may frequent your store for a discount. Offering in-store pickup is another great way to facilitate more on-site traffic.

Key Takeaways:

  • Although many consumers said in an online survey that they would shop in an exclusively online shop, the majority said they prefer an online shop with a physical location.
  • With mobile, it is now easier than before for consumers to discover new brands and products online, and also to validate their choices with online reviews.
  • When consumers decide to forego their search for products online and instead go for an offline store, it distorts analysis into consumer shopping.

“When it comes to a consumer completing a purchase, many still prefer to shop where a connection can be made, a local storefront.”

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