Digital marketing includes any form of marketing done online and is a requirement for most modern businesses to survive. It includes marketing via email, social media and websites. Social media optimization includes using social media to get your brand and image out in the public. It uses platforms such as Facebook and Twitter and is also a critical step for your company. Search Engine Optimization is another critical step. It focuses on putting your company at the top of the Google page when a user searches for a service that you provide.

Key Takeaways:

  • Some of the tools that businesses can use to increase their online presence are a business website, search engine optimization, social media pages, and contents like blog posts.
  • SMO means Social Media optimization and involves using social media to increase a brand’s awareness and engagement with customers through using multiple social channels.
  • Brands can take advantage of the myriads of social networks available like Facebook and Twitter to strategically connect with their customers.

“Digital marketing is marketing your business online, and in today’s day and age that is a must for any business that plans to survive.”

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