A shocking 90% of texts are read within three minutes of the SMS message being sent to the recipient. SMS integration within your company can help both obtain and sustain customers through routine engagement. You may want to start by sending out reminders such as alerts regarding scheduled appointments, and then move onto larger-scale SMS marketing tactics such as allowing your client base to reach out to you through text messages for any customer support questions.
- It’s axiomatic that today more people, particularly buyers, seem to prefer texting over audio calling.
- Marketers should also understand that communication is more likely using text messages as data shows that about 90% are open upon receipt.
- For better results use texting for customer service questions and to set up business appointments.
“Greater success lies in letting the customer dictate how and where the conversation takes place.”