Maintaining adequate communication with your clients is imperative in retaining your current customer base. A good way to do this is to avoid sending generic material to your consumers that give off impersonal and distant impressions. It is best to address each customer by their name, and individualize the email in other ways so that it adheres to their specific experience. Doing this will make the engagement much more memorable and warm, increasing the chances of them becoming a returning customer.

Key Takeaways:

  • Favor a more customer centric approach to responses and solicitations for additional purchases.
  • Cross channel marketing is a must for telemedia markets, and as networks own more than 1 channel this allows more exposure
  • Cross channel marketing allows the multiple exposure to lend reputation and competitive aspect to product.

“It has become increasingly challenging for businesses to differentiate their services to those of their closest competitors.”

Read more: