Video is an incredibly important medium for consumer outreach, given that by 2019 it may account for 80 percent of consumer internet traffic. It’s crucial that you thoroughly understand your video library by making smart use of metrics from YouTube and Google, and thoroughly researching your use of keywords. Then you need to analyze your video coverage gaps and finding new ways to integrate video into your content. This should include finding ways to work video into your SEO keyword focus in order to expand it.

Key Takeaways:

  • Analyze your current video library and make sure each video is identified, categorized, prioritized and optimized.
  • Look for content gaps in your video library and fill in those gaps with new video content.
  • Use your videos to expand your SEO focus by adding new, relevant keywords that apply to those videos.

“This format allows searchers to easily access more than just three videos.”

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