Audiences can be so varied it becomes quite perplexing to predict their next direction. Staying on track with them, so you can move in step, is helpful. One way is to add new groups to your pool slowly, so you can evaluate and decide what’s working for them without distractions. Another is to focus on similar groups when expanding to new audiences.

Key Takeaways:

  • You can amplify your marketing strategies by picking the right audiences.
  • You have to be cautious about what audiences you pick due maintain customers and stay on budget.
  • Google can help you create custom audiences.

“In our testing, Smart Lists using customer data generated a higher ROI than other types of audience lists. In several cases, we saw a 20 percent increase over other list types.”