It’s important to use search engines when you market to customers online. When a customer does a search you want your company to come up in their results. You want to be as close to the top of the results as you can so you are more likely to get clicked on.

Key Takeaways:

  • Choose audiences wisely and set appropriate date ranges and impression caps.
  • Using similar audiences, Google creates an audience intended to reach new customers.
  • Make use of Google Analytics Smart Lists and Google Analytics custom audiences, and optimize your AdWords to reach more potential customers.

“You need to have 10,000 daily page views on your site and 500 monthly transactions for Google to create a list specific to your site.”


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