People tend to trust data more so than opinions. If you haven’t yet built personal credibility with an audience, you can use data to your advantage. Find statistics and studies that back you up. To shore up a recent blog post, Brian Dean from Backlinko turned to a study from Claremont University that found images boost content. “The internet is filled with valuable content. It’s almost a commodity at this point, and it’s certainly not a differentiator.” Spin a simple, boring topic as a storyline, and you’ll instantly make it more appealing and engaging.
- Adding images to online content can help lend credibility
- Quotations and anecdotes help draw readers in
- Subheadings add structure and make it easier to navigate a page
“If you haven’t yet built personal credibility with an audience, you can use data to your advantage.”