When you create content, make sure you know the basics of search engine optimization (SEO). Essentially, search engines look for content that comes from a credible authority and delivers value to the user. Being an expert can define your employee brand and make you stand out from the competition. Once you know what strengths you want to promote, develop a content strategy that allows you to continually educate your audience. When you deliver value on a consistent basis, you can become an industry thought leader.

Key Takeaways:

  • After you apply for a job you really want be proactive by following up with the job.
  • Continue to learn about the job you do.
  • As your career progresses share about new things you have learned online.

“Job-Hunt.org conducted a survey and found that 51 percent of employers and HR professionals say they do not consider candidates who don’t follow up after they submit an application.”