Fully realizing and investing in the full talent of your companies SEO team (The people who make sure your website shows up at the top of the list of your potential customers search engine results) is a must. And SEO workers have to make sure they hone all their skills to stay at the top of their game. Employers and their teams should be working together to improve the website experience for their customers by ensuring that SEO teams work with product development, IT and merchandising teams to optimize site messaging and traffic. This has the potential to profit everyone: customer, employee and owner alike.

Key Takeaways:

  • Internal search is an important tool for many websites.
  • Communication between SEO teams and the rest of the organization is important.
  • Analysis of phrases and words used by consumers can help optimize search functions.

“Managing SEO programs requires that we not only drive SEO results, but we must also drive growth opportunities for our teams.”