Color theory can help you with your marketing plans. You can use the colors when designing ads so your customers pay attention to them. Different colors could affect your ad campaign in different ways and knowing this will let you control that. Many are affected by color. Studies have show this to be true.

Key Takeaways:

  • Color theory is an effective science, particularly in marketing
  • Certain colors, color pairings, and harmonies evoke emotional responses
  • Greater contrasts in colors and schemes draws attention, creating a focal point

“Are you aware that colors impact how one thinks and behaves? In fact, color ads attract 42 percent more attention than those in black and white.”