Marketing is something that some people are born to do, but that anyone can learn. However, if you were not one of the lucky few born with this talent, you might make a few mistakes along the way. It is common for people to make mistakes, but just as easy to avoid them when you are aware ahead of time. Here’s eight common mistakes you can avoid.

Key Takeaways:

  • Don’t rely on someone accidentally stumbling upon your blog; even the best content needs promotion.
  • Never promote your stuff just to be seen by anyone. Use highly-targeted strategies that will ensure that your content is seen by the audiences who need to see it.
  • Social media is about being social, so encourage conversation, encourage information exchange and sharing. Because, you know, sharing is caring.

“Start collecting emails even if you don’t see immediate use for them. Your email list is still your biggest asset; this is a single digital marketing channel that brings in the best ROI.”


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