One of the biggest challengers search marketers encounter isn’t the market itself, but people. To help deal with this issue, one needs to clearly understand the roles and responsibilities of their peers. In addition, it’s important to ensure that others have a firm understanding of how SEO works and ensuring that you’re focus-oriented on results of what you’re doing so you can measure success.

Key Takeaways:

  • Organization is paramount, you need to be prepared for any question at anytime.
  • As a marketer, to sale the client on your services, you need to insure the client knows the program and has a realistic understanding of the goals of the program.
  • It is critical that you keep up with your numbers to show your wins, big or small, to the client, in order to justify your cost.

“There are any number of challenges to running an SEO program, but people can often be the toughest.”