In today’s world, online reviews are the equivalent of a friend’s recommendation from years ago. It is believed that almost 100% of consumers look to online reviews when they are looking at local businesses. And bad reviews can destroy even a successful business. Due to the importance of online reviews, there are sites that have come about that are for nothing more than reviews of companies. These include sites such as Yelp. Almost 90% of consumers won’t buy from a company that has a negative review.

Key Takeaways:

  • Almost all consumers will read through reviews on the internet for businesses in their local areas.
  • Even a successful business can fail as a result of negative reviews.
  • Customers want to see a business treat them individually when it comes to customer service needs and concerns.

“Today’s shoppers depend on online reviews the way your parents depended on a friend’s recommendation. Here’s what you can do to be sure your business gets the good reviews it deserves and tips for handling negative reviews.”

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