According to Planet Marketing, 72% of respondents claimed they would only interact with companies that have received positive reviews. That’s a pretty powerful statistic. Online reviews are one way people can learn about your company. They also increase traffic to your website and optimize your site’s SEO. Customer reviews also increase sales. In fact, 31% of people will spend more money on a business that posts positive reviews. It’s critical to monitor customer communication across all of your digital platforms and pay attention to positive and negative feedback.

Key Takeaways:

  • One survey reported that 72% of people will only interact with businesses that have favorable reviews.
  • Customer reviews are found at Google, Yelp, Facebook and industry-specific sites.
  • As a business, it’s necessary to respond to negative reviews and try to resolve the issue.

“What they most want to hear about are experiences other people have had with a company.”

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