Search Engine Optimization (SEO) is necessary to get a business placed at the top of search result pages. Research shows that consumers dislike slow web pages, and SEO increases page loading speeds by focusing on optimizing images and codes. SEO also stresses the importance of building responsive websites and mobile compatibility. SEO enhances the user experience by delivering quality content that is well-organized on the page. Other focuses of SEO is include HTTPS for site security and URL structure and link optimization. Finally, SEO strategies can improve conversion rates and, ultimately, sales.

Key Takeaways:

  • The first step in any type of purchase, is to research information about the product or service you are thinking of buying.
  • Even with the presence of many different search engines, almost three quarters of people use google for their searches.
  • SEO is what determines the order in which the results will appear to you after a google search.

“Yet, one thing is for sure: none of us go to the second page of Google because we often find what we need in the first results.”

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