One of the most important pieces of running a business is having a good website. In a digital age, the website is akin to a storefront. People will be studying your business through the website, rather than looking through the windows of a store. The website allows customers to know what to expect from your business. A lazy website translates to a lazy business. It is also important to remember that your competitors are investing in their websites, and you want to do the same.

Key Takeaways:

  • Not only is a website important because it allows people to buy things from you, it also helps to just establish the brand.
  • The website can be looked at as the current version of a storefront.
  • An important thing about the website is that it gives customers a way to know what to expect from you as a business.

“A million different things go into running a business, so it can be alarmingly easy to forget some crucial components. Arguably the most important of these is your website.”

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