Reviews are very prevalent, and they can be important to both the business, and the consumer. For businesses, they are important because they can be a way to prove that your business is credible, and it can show that you are trustworthy. For consumers, it can validate their purchase decision, and give them trust that a business is in fact real. Sometimes, reviews can be seen as a modern day infomercial, especially when the reviews are coming from influencers.

Key Takeaways:

  • One reason that reviews are important to a business, is because it gives consumers a way to decide if they want to use your business.
  • Consumers come into looking at reviews, knowing that they may have been exaggerated.
  • Influencer marketing can be beneficial, because it is a way that consumers can see the product.

“Additionally, consumers use customer reviews as a guide in determining whether or not to choose a product or service.”

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