Reviews are very prevalent, and they can be important to both the business, and the consumer. For businesses, they are important because they can be a way to prove that your business is credible, and it can show that you are trustworthy. For consumers, it can validate their purchase decision, and give them trust that a business is in fact real. Sometimes, reviews can be seen as a modern day infomercial, especially when the reviews are coming from influencers.
- One reason that reviews are important to a business, is because it gives consumers a way to decide if they want to use your business.
- Consumers come into looking at reviews, knowing that they may have been exaggerated.
- Influencer marketing can be beneficial, because it is a way that consumers can see the product.
“Additionally, consumers use customer reviews as a guide in determining whether or not to choose a product or service.”