Video content has become a central part of marketing. And more and more marketers are recognizing how much of an advantage video content gives a business. But the key is that you have to do it right. One benefit to video content, is that it can increase conversion rates. Adding videos to a product page can actually increase purchases by over 100%. Another benefit is that it can build a relationship between a brand and their customers.

Key Takeaways:

  • People love watching videos and Google loves to show videos as search results.
  • Many people watch videos on their mobile phones, making video content available anytime, anywhere.
  • Research suggests that putting “video” in an email’s subject line greatly increases the chances it will be read.

“From advertising a product or service, boosting engagement with customers, or expanding their reach on social media, video content marketing is adaptable, accessible, and can give you a powerful lead over your competition when done right.”

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