The Covid-19 pandemic has had a large effect on many businesses. There are basically three approaches that have been found to help businesses navigate this time period. The first is to launch a new service that fits into the new business environment. This includes such things as online shopping and delivery. These options fit in with the fact that so many customers have been staying home more. The second option is to build a strong online presence through social media engagement. And the third is to be ready for when Covid-19 limitations are put behind us.

Key Takeaways:

  • It’s important to be flexible in your marketing scheme because the pandemic has changed the way people shop.
  • For example, launching a new online shopping service during this time would take advantage of the market.
  • If your business is closed, you should stay active on social media to engage with your customer base.

“adjust their offerings to help their customers engage with their brand and products from home. This means making purchasing online or over the phone, a simple and convenient process and home delivery not only readily available and affordable, but contact-free.”

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