SEO can basically be divided into two categories – on page SEO and off page SEO. On page SEO is the practice of optimizing web pages in order to organically create traffic which leads to a higher ranking. This is done through optimizing HTML, internal links, and meta data. Meta data consists of the title, keywords, and descriptions. On page SEO is important, because it allows search engines to analyze a website, which then allows the search engine to determine if your website fits a persons query.
- On-page SEO includes HTML, internal links, and meta data, but not backlinks, which are off-page SEO.
- Content is also part of on-page SEO, with articles that are expert, authoritative and trustworthy being especially valuable.
- Good on-site SEO practices include making your site mobile-friendly, secure, and easy to navigate.
“you should make sure that your strategy is just as much about getting customers what they need as it is about improving SEO.”