In today’s digital economy, businesses and brands are searching for ways to connect with potential customers. One way to do this is through the use of video content, as 87% of businesses are already using some sort of video marketing program. Not only does it increase traffic and sales, but it allows brands to engage with their loyal customer base and add value to their business. By creating a narrative through video content, businesses have a better chance of success.

Key Takeaways:

  • In today’s digitally-dominated world, video content is vital for online business growth and success.
  • Creating video content allows brands to better communicate with their customers and receive real-time feedback on their business.
  • Nearly nine out of ten businesses are currently using some sort of video content in their online marketing strategies.

“But what makes video so important in attracting traffic and sales?”

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