At its most basic level, social media allows a company to reach its consumers and spread awareness. Social media is free from geographic constraints and can reach all over the world to target consumers and build a loyal following. Social media is great a generating leads that are unique, real, and have earning potential. Social media can build a community to which one can share their message, start a discussion, or share a promotion. Social media places the consumer in direct contact with brand which both highlights problems but allows the company to more easily respond to grievances. The real power of social media is to quickly reduce and target consumers based on marketing criteria.

Key Takeaways:

  • Social media is important for business because it gives you a way to connect one on one with potential customers.
  • One good aspect of social media is that it can help you reach your target audience wherever they’re located.
  • Social media followers are qualified leads, as opposed to the random target recipients of most marketing campaigns.

“Keep reading to learn more about why social media is important and the importance of social media marketing in a brand’s ability to generate brand awareness and online growth.”

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