Online reviews are extremely important to a business, no matter what industry that they are in. Reviews are obviously a recommendation by a past customer and can help boost purchasing decisions from customers in the future. Reviews also work as a way of marketing as other people will read the reviews. Positive reviews will also help you land more leads and also convert more leads to sales. When it comes to negative reviews, take their feedback into account and try to improve.

Key Takeaways:

  • Among consumers who read online reviews, 90% said positive reviews played a role in their purchase decision.
  • One survey found that 94% of people said negative online reviews have convinced them to avoid a business.
  • Fake reviews are commonplace, with one study finding that up to 20% of all online reviews are fabricated.

“In today’s digital age, online reviews are undoubtedly the most influential indicator that consumers research and consider when determining whether to engage with a business, product, or service.”

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