Automation is making many tasks easier, and for customers, easier is better. In the world of marketing, chatbots are a key form of automation. A chatbot is a programmed interface designed to help customers. There are both simple and advanced versions, with the latter making use of AI. Chatbots can simplify things for the customer and are capable of conducting natural conversations in an organized manner. Furthermore, they are available 24/7. They can provide customer service, support and comfort, converting visitors into customers. Ultimately, chatbots have the ability to develop trust in your brand.

Key Takeaways:

  • There are two versions of chatbots that one can implement on their website: simple and advanced which come with advantages and disadvantages for each.
  • An advanced chatbot will use some for of artificial intelligence to interpret the customers interaction. It is more like conversing with a real person than a simple chatbot.
  • Chatbots are a must for any online presence as they allow a company to efficiently and continually respond to a customer’s issues.

“Like it or hate it, technology is being used to automate just about everything possible to make life easier.”

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