Social media marketing is one of the most valuable tools that a person can use if they are running a small business. One of the biggest reasons for this is because it is free to sign up to a social media platform and therefore is very cost effective. Social media also allows you to do so many things such as engage directly with your customers and build your brand. Finally, due to the pandemic, social media marketing became even more important since so many people were stuck inside.
Key Takeaways:
- Social media marketing is simply advertising your brand and your products on different social media platforms.
- Social media marketing allows you to engage directly with your customers and is a great source of data to review.
- Due to the pandemic, social media marketing became even more important as many people were stuck in their homes.
“That meant less work, but it’s an inescapable fact that personal connections sell. As researchers say, a relationship can be the most powerful sales tool of all.”
