There are many different reasons why video marketing is so important when it comes to social media. One of the most important reasons is that videos help capture a users attention right away. When someone clicks on a video, they can get lost in the story. Videos also are very cost effective when it comes to marketing, so you get a lot of bang for your buck. Finally, you can retarget viewers on social media by looking at your viewer thresholds.

Key Takeaways:

  • Including movement in the opening seconds of a video helps capture the attention of the viewer.
  • With video marketing on Facebook, costs may be only cents per video view.
  • Facebook lets you retarget video viewers based on how long they watched.

“As more businesses turn to Facebook for marketing campaigns, the more expensive it will cost advertisers to advertise, based on Facebook’s auctioning algorithm, and the more difficult it will be to capture attention on social media.”

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