Plenty of data exists supporting the notion that customer reviews are important. The research shows that customers read an average of seven reviews before they trust a business. Multiple surveys show that over 90% of customers read reviews before buying. Job seekers and patients often rely on reviews as well. Research further confirms that positive reviews are beneficial, and that having no reviews hurts. Negative reviews are damaging to businesses, and unfortunately, customers are more likely to leave reviews after a negative experience than a positive one. There’s also evidence that customers expect to receive a response after leaving a negative review.

Key Takeaways:

  • Multiple surveys show that more than 90% of customers read reviews before buying.
  • Customers are more likely to leave a review after a negative experience, and negative reviews have a big impact.
  • Merely informing customers of the availability of a product or service is no longer adequate.

” 92% of consumers hesitated to make a purchase if there were no customer reviews, and a full 97% say customer reviews factor into their buying decisions.”

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