The role of video marketing is extremely important. More and more consumers are starting to prefer video marketing rather than your traditional advertising. Video marketing is a more efficient way of getting your name out there. It is also great at getting information out there in a timely manner. Since everyone is using video as their form of marketing, it is creating a competitive marketing space. You can also show yourself in a video to be more personal.

Key Takeaways:

  • Videos can show more information about a product faster than words.
  • More consumers would rather have video marketing rather than words.
  • If the content is good, it helps with general rankings for your SEO.

“And those of you who are headed towards digital marketing careers should have a complete understanding of the power of video as a marketing tool.”

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