For most business owners, the expectations of customers and their satisfaction is an important part of the success of the company. However, managing those can be quite difficult and there is a feeling that the expectations are always raising the bar. Yet, providing a superb service to your customers typically yields high return and repeat business. In order to assess the effectiveness of the service, ensure that you define the way to measure satisfaction of your customer base. Be consistent in the way you present your business regardless of the marketing channel utilized.

Key Takeaways:

  • The key to business growth, sustainability, and profitability is meeting customer expectations.
  • Most customers consider personalized service of greater importance than personalized marketing.
  • CSAT, or customer satisfaction score, can help measure customer satisfaction.

“By activating a CSAT questionnaire, you can expect to gather valuable insights on the nature of these expectations and the possible bottlenecks that may deter them from being satisfied.”

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