The commitment to put your business online is a big deal. It takes resources, energy, commitment, skills and time. Once you’re there, it only starts to pay you back once you attract people to it. To do that you must be visible to search engines, like Yahoo, Bing and of course Google. The art of achieving higher rankings on these search engine pages is called aptly, Search Engine Optimization, or SEO. To get the most attention and the best rankings from these search engines, it is important to use germane keywords that tie in directly with your product and the buyer that wants that product. It’s also very important to have content that is very engaging and informative on your sight. This content should align with your site offerings and meet the need of the browser looking for a product or service that you intend to provide. Besides these two crucial elements, there are mentions that can up a site’s visibility, such as brand mentions and social media mentions. Having a specific, brick and mortar real-world address is often very important and meaningful for local browsers. It is also possible to use titles and meta data to optimize a specific page of a website. Technical tweaks that make it easier for an engine to crawl through is always a plus.

Key Takeaways:

  • SEO is optimizing your search result when someone searches for you
  • It can grow your business because more people will see your page on Google.
  • Along with more visibility it’s also free to do or there are experts you can hire.

“Suppose you are a business owner and you have created your website.”

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