There are many different reasons why videos are more effective than text when it comes to advertising. A video grabs a persons attention much quicker and for much longer than a text advertisement or even a static banner ad. This is because videos engage the viewers and allows for our brain to process things much faster. Videos also will drive more traffic to your website which will increase your sales. Finally, videos are much more memorable and therefore will stick in people’s minds for longer.
- Videos are much more attractive to our eyes, as movement draws a person’s attention and people are 27 times more likely to click a video compared to a static ad.
- A video also keeps a persons attention and it has been estimated that a one minute video is worth about 1.8 million words.
- Videos will drive more traffic to your website when compared to a static ad or a text advertisement.
“Videos get 1,200% more shares than text and images combined. People love sharing content on social media and more importantly: people love sharing videos.”