Days when it was important to only have a website are long behind us. In addition to having the presence in a digital world, for business success the actual design of the site is critical. It plays a vital role in optimization of search engine, which in turns improves your rankings and brings in more traffic. If your digital strategy is implemented properly, that should translate into higher revenue. Modern design also speaks about your business and shows you are tuned into changing needs of the market.

Key Takeaways:

  • Working with an established web-design agency will ensure that your site is SEO-friendly.
  • A website acts as a representation of your company’s identity, and a poor one can cost you potential leads.
  • Audiences do not trust brands with outdated or poorly developed websites.

“Remember, certain web design features can have direct implications on your website’s SEO regardless of the way in which the content is published.”

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