Video in marketing is extremely important because it helps you get viewed. Depending on the content and how professional it is, it will get you clicks and recommended by others. Videos have been shown to show up more on Google searches. It’s easier and understand with a video rather than a wall of text. It is shown that 90% of people consume videos on their phone. Videos also offer engagement to your customer base better than text can do.
- Videos increase the amount of time people spend on a site, helping a lot with Google search rankings.
- Roughly 90% of consumers watch videos on their cell phones, so it’s important to create a diverse selection of video content.
- Videos are a great way to engage customers, just be careful not to make the “sell” too heavy.
“And if it is something they have been thinking about, this video will not only be entertaining them (the number one reason that people engage with social media) but it will now keep your brand top-of-mind.”