Social media may get a bad rap, but there are some upsides to having it around. If you are a small business it is very easy to advertise your products to not only your friends, but to others on the page. Most people are using a social media platform and it is much easier to contact them that way rather than trying to find out their email. Even if you aren’t selling anything, you will have the opportunity to increase your brand awareness.

Key Takeaways:

  • Small businesses need to be strategic about their marketing schemes, but everyone should use social media marketing.
  • Studies show that consumers are more open to getting marketed through social media channels since they already follow brands.
  • Using social media can also increase your traffic, brand name exposure, and more.

“One of the best reasons for your small business to be marketing through social media is that your customers are spending time on social media channels.”

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