Anyone who has ever owned an online venue, or perhaps considered creating an online venue has seen or heard the term SEO. Most of these individuals may even know that it stands for Search Engine Optimization. Not all of them will truly get what that is and why it matters. That’s okay. We all start somewhere. When a browser inputs a search query a list is returned. These listings, often referred to as the “organic results” are the Web pages that most closely match the browser’s query. Since browsers are apt to be fickle with a tendency to get their focus easily pulled away, it is the results that appear first that are most likely to get clicked on. They also have the highest potential to lead to browser engagement, and thereby a potential sale.

So, the whole point of Search Engine Optimization is to make your website more visible to search engines, so that it gets that coveted eye time with fickle browsers. You want the higher rankings, that is the spot at the top of the page.. SEO will help you become more visible to search engines. It will also help you understand what browsers look for and create web content that speaks to their wants and needs. Data has proven consistently that browsers click on the results that are the most visible first and most routinely. SEO is the tool that makes it happen.

Key Takeaways:

  • Search engine optimization helps you create quality content for users and a quality website that search engines can find.
  • Off-page SEO is about building links to other sites; on-site SEO is about leaving signals for search engines.
  • SEO is just one part of a digital marketing campaign, which can also include social media promotions and PPC ads.

“Every webmaster should understand what is SEO, how it works and the traffic potential it can generate for all website types.”

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