In the e-commerce world, customers typically research brands at the start of their buying journey. It’s important, therefore, to reach out and encourage them to write reviews. Social media is a big part of this effort. Note that customers often need help in writing reviews. A well-written review is specific, detailed and not emotional. A business owner should respond to every review, bad or good. Posting reviews on your website is good practice, but note that customers will be suspicious if they only see positive ones. Ultimately, customer reviews are powerful because they aren’t sales pitches. What they are is a great way to build trust and credibility.

Key Takeaways:

  • Studies have shown that about 90 percent of buying decisions are influenced greatly by the reviews people read online about the company and/or product.
  • Make sure that you have a presence on all of the big name review sites.
  • Encourage your customers to leave reviews but don’t be too aggressive or demanding. Reach out to them in a polite and respectful way.

“Instead, they act as candid, unbiased accounts of the product or service in question.”

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