For small business owners, SEO provides plenty of benefits. First, it drives organic traffic through search engine results. SEO has been shown to have a better return on investment than paid ads. While SEO techniques build brand awareness, they also increase trust and authority. Furthermore, SEO complements social media. In an age in which customers like to do research before buying, SEO has an impact on the buying cycle. In addition, SEO makes it easier for small businesses to compete with larger businesses. Also note that SEO is a long-term strategy designed to create a lasting effect. Finally, SEO isn’t just about search rankings, it’s about improving the user experience in a way that generates more brand loyalty

Key Takeaways:

  • The best type of traffic is organic traffic and this type of traffic comes from search engines which is why you need to optimize for it.
  • SEO will build trust and credibility throughout the industry as well as with your customers as the higher you rank, the more trustworthy you seem.
  • SEO is great for social media because they go hand in hand. The more popular you are on social media, the higher your SEO ranking is most likely.

“One of the most important benefits of SEO is that your customers are using search engines daily.”

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